Web
Pearson Higher Ed: Web content strategy & copy, blogs, video scripts, product pages
American Equity: Web strategy, content, copy & resources
Noodle company web site: Web content & copy, insights, company blogs, resources
Pearson+: Content & copy for e-commerce, catalog pages, membership/community areas
Video: Scripts & Concepts
Noodle: Brand Video
Noodle: Slate Implementation
Ebooks & Long Form
Customer-centricity in higher education: Research & copywriting for ebook about changing the culture of higher ed institutions
Why I Went Digital: Interviews, concept & copywriting for case studies of educators who adopted digital materials
Pearson Partnerships Whitepaper: Copywriting & concept for strategies on recruiting & educating a workforce
Inclusive Access Considerations Guide: Research, concept & copywriting on planning digital content delivery programs
Blogs & Articles
Article: Unlocking the Power of Omnichannel Marketing
Blog: Improve learning by adding video
Article: Future-Focused: Laying the Groundwork for Student Success (Ghostwritten)
Blog: How unlimited information actually limits learning
Article: Charting the Course Forward in Higher Education: Navigating a Post-Degree Landscape
Blog: Harnessing the power of positivity in higher ed
Article: The Economy of Partnership: Rethinking Profitability (Ghostwritten)
Blog: Terry’s story: A timely teacher-student connection
Infographics
Student attitudes on use of technology
Ed tech for GenZ & Millennials
How to teach the different generations
The 5 archetypes of digital learners
Social Media
Fresh N Lean: Snacks Campaign Launch
Fresh N Lean: Add-ons Campaign
Fresh N Lean: Kids Meal Campaign Tease
Fresh N Lean: “Fast Food” Campaign
Fresh N Lean: September Weekly
Fresh N Lean: Sold-out Desserts Tease
Now for the good news: Messaging & branding documents, style guides, presentation decks, email campaigns, and additional samples available on request.